The Impact of Visual Merchandising on Brand Equity within the Sri Lankan Premium Apparel Retail Sector
By: C. Prabuddha and D. K. T. Dangalla
Authors
DOI: https://doi.org/10.4038/pmr.v5i1.68 | Journal eISSN: 2673-1207
Language: English
Page range: 1 - 23
Published on: Aug 26, 2025
Published by: Faculty of Management, University of Peradeniya
In partnership with: Paradigm Publishing Services
© 2025 C. Prabuddha, D. K. T. Dangalla, published by Faculty of Management, University of Peradeniya
This work is licensed under the Creative Commons Attribution 4.0 License.