Experiential Marketing for Creating Top-of-the-mind Awareness
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DOI: https://doi.org/10.4038/pmr.v4i2.66 | Journal eISSN: 2673-1207
Language: English
Page range: 48 - 83
Published on: May 20, 2025
Published by: Faculty of Management, University of Peradeniya
In partnership with: Paradigm Publishing Services
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© 2025 K. M. M. N. K. Kangara, B. A. N. Eranda, published by Faculty of Management, University of Peradeniya
This work is licensed under the Creative Commons Attribution 4.0 License.