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Impact of Television Food Advertisements on Pester Power: Parent’s Perspective on Children’s Behavior Cover

Impact of Television Food Advertisements on Pester Power: Parent’s Perspective on Children’s Behavior

Peradeniya Management Review
Volume 2 (2020): Issue 2
By:  and    
Open Access
|Dec 2020
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DOI: https://doi.org/10.4038/pmr.v2i2.44 | Journal eISSN: 2673-1207
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Language: English
Page range: 153 - 174
Published on: Dec 30, 2020
Published by: Faculty of Management, University of Peradeniya
In partnership with: Paradigm Publishing Services
Keywords:
Children,
Advertisements,
Children targeted advertising,
Food advertisements,
Pester power

© 2020 T. Siriwardhana, B. S. Galdolage, published by Faculty of Management, University of Peradeniya
This work is licensed under the Creative Commons License.

Volume 2 (2020): Issue 2
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