Organizational Culture & Competitive Advantage in ICT Industry in Sri Lanka

This study investigates the impact of organizational culture on competitive advantage considering the two categories of organizational cultures namely, adhocracy culture and market culture. A cross-sectional survey was utilized in this study using a self-administered questionnaire to collect the data. Using the sample of 167 middle and upper level managers from Information Communication Technology Industry (ICT) of Sri Lanka, a structural model is outlined and tested using structural equation modeling (SEM). The study results show that both adhocracy culture and market culture have significantly positive impact on competitive advantage with having more impact from adhocracy culture. The study provides several insights for managers to adopt appropriate cultural characteristics of adhocracy and market cultures to achieve competitive advantage.