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The Role of Customer-Based Brand Equity in Higher Education: A Two-Country Study Cover

The Role of Customer-Based Brand Equity in Higher Education: A Two-Country Study

NSBM Journal of Management
Volume 6 (2020): Issue 2
By:   
Open Access
|Dec 2020
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DOI: https://doi.org/10.4038/nsbmjm.v6i2.57 | Journal eISSN: 2513-2202
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Language: English
Page range: 1 - 22
Published on: Dec 1, 2020
Published by: National School of Business Management
In partnership with: Paradigm Publishing Services
Keywords:
brand equity,
brand credibility,
eWOM,
higher education marketing

© 2020 Charitha Harshani Perera, published by National School of Business Management
This work is licensed under the Creative Commons License.

Volume 6 (2020): Issue 2
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