Determinants of Young Sri Lankan Individuals’ Intention to Engage in Viral Marketing
By: Irosha Perera and Pradeep Dharmadasa
Open Access
|Nov 2016Authors
DOI: https://doi.org/10.4038/nsbmjm.v2i1.23 | Journal eISSN: 2513-2202
Language: English
Page range: 106 - 129
Published on: Nov 16, 2016
Published by: National School of Business Management
In partnership with: Paradigm Publishing Services
Keywords:
© 2016 Irosha Perera, Pradeep Dharmadasa, published by National School of Business Management
This work is licensed under the Creative Commons License.