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Exploring the Drivers of Physicians’ Prescriptions: Evidence from Pharmaceutical Marketing and Professional Determinants Cover

Exploring the Drivers of Physicians’ Prescriptions: Evidence from Pharmaceutical Marketing and Professional Determinants

Open Access
|Jul 2026

Authors

G. L. Sun

gihan_sun@yahoo.com

Lincoln University College

B. E. A. Jayasekara

erangajayasekera@hotmail.com

University of Sri Jayewardenepura
Language: English
Page range: 43 - 57
Published on: Jul 1, 2026
Published by: General Sir John Kotelawala Defence University
In partnership with: Paradigm Publishing Services

© 2026 G. L. Sun, B. E. A. Jayasekara, published by General Sir John Kotelawala Defence University
This work is licensed under the Creative Commons Attribution 4.0 License.