An Analysis of Legal Provisions on Alcohol use and Advertising in Nepal

Excessive alcohol consumption is a risk factor for non-communicable diseases, e.g., different types of cancer, heart diseases, liver diseases, kidney problems, anxiety, depression, etc. The study's main objectives are to explore the legal provisions regarding alcohol use and to analyse the regulations related to alcohol advertising included in the liquor and advertising legislation in Nepal. Likewise, it also highlights the necessity and rationale for comprehensive alcohol and advertising legislation in Nepal. This study is based on document review methods. The researcher searched legal documents and other relevant literature through the Nepal Law Commission's website, Google Scholar, Research Gate, and PubMed. After reviewing relevant literature, the necessary information was thematically analysed. In Nepal, individuals interested in producing, selling, distributing, exporting, or importing alcohol must obtain a license. Likewise, license holders must adhere to the conditions specified in their licenses. In Nepal, regulations regarding alcohol state that individuals under 18 years of age, pregnant women, and those who are already intoxicated are not permitted to sell or purchase alcohol. Likewise, there is a legal provision that children under the age of 18 cannot be given a license to sell alcohol and cannot be employed in selling alcohol. If someone produces, sells, distributes, exports, and imports alcohol against the law, action will be taken according to the law. Although Nepal's liquor laws have established a solid legal framework aimed at protecting children and vulnerable groups, the issues of illegal alcohol sales and consumption persist. For these regulations to be effective, strict enforcement and monitoring are essential. Therefore, these results may be beneficial for future legal reforms, awareness programmes, and implementation strategies.