The Influence of Social Media Advertising on Consumer Purchasing Decisions: The Role of Electronic Word-of-Mouth as a Moderator in the Fast Fashion Sector
By: U. G. C. Lakchan and G. C. Samaraweera
Authors
DOI: https://doi.org/10.4038/kjms.v7i1.162 | Journal eISSN: 2579-2229
Language: English
Page range: 47 - 61
Published on: Jul 27, 2025
Published by: General Sir John Kotelawala Defence University
In partnership with: Paradigm Publishing Services
© 2025 U. G. C. Lakchan, G. C. Samaraweera, published by General Sir John Kotelawala Defence University
This work is licensed under the Creative Commons Attribution 4.0 License.