The Impact of Brand Positioning and Brand Knowledge on Impulsive Purchasing Intention with Mediating Role of Green Brand Attitude: Special Reference to Green Branded Products in Sri Lanka
By: U. G. C. Lakchan and G. C. Samaraweera
DOI: https://doi.org/10.4038/kjms.v5i2.81 | Journal eISSN: 2579-2229
Language: English
Page range: 103 - 118
Published on: Nov 28, 2023
Published by: General Sir John Kotelawala Defence University
In partnership with: Paradigm Publishing Services
Keywords:
© 2023 U. G. C. Lakchan, G. C. Samaraweera, published by General Sir John Kotelawala Defence University
This work is licensed under the Creative Commons Attribution 4.0 License.