The Impact of Electronic Word of Mouth on Brand Evaluation Leading to Brand Attachment: A Comparative Study on Consumer Electronics and Cosmetic Brands in Sri Lanka
DOI: https://doi.org/10.4038/kjm.v9i2.7641 | Journal eISSN: 2448-9298
Language: English
Page range: 1 - 20
Published on: Dec 8, 2020
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2020 J. D. T. Madhusanka, R. A. S. Weerasiri, W. V. A. D. Karunarathne, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.