Social Media Marketing and Customer Engagement: A Review on Concepts and Empirical Contributions
By: D. M. R. Dissanayake, A. Siriwardana and N. Ismail
Authors
DOI: https://doi.org/10.4038/kjm.v8i1.7592 | Journal eISSN: 2448-9298
Language: English
Page range: 71 - 85
Published on: Jul 19, 2019
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2019 D. M. R. Dissanayake, A. Siriwardana, N. Ismail, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.