Consumer Ethnocentrism and Its Influence on Impulsive Buying Behav-iour in Sri Lankan Milk Powder Market: The Moderation Effect by the Consumer Impulsiveness Traits
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DOI: https://doi.org/10.4038/kjm.v7i2.7574 | Journal eISSN: 2448-9298
Language: English
Page range: 1 - 14
Published on: Jan 31, 2019
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
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© 2019 L.G.A.S Karunaratne, W.M.C.B Wanninayake, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.