Impact of celebrity endorsement on consumer buying behaviour in beauty soap industry (With special reference to the consumers in North Central Province in Sri Lanka)
Open Access
|Jul 2017DOI: https://doi.org/10.4038/kjm.v6i1.7526 | Journal eISSN: 2448-9298
Language: English
Page range: 47 - 62
Published on: Jul 27, 2017
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2017 J. D. T. Madhusanka, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons License.