The impact of promotional strategies of pharmaceutical companies on doctor’s recommendation of branded drugs: an empirical study on pharmaceutical industry in Sri Lanka
DOI: https://doi.org/10.4038/kjm.v6i0.7540 | Journal eISSN: 2448-9298
Language: English
Page range: 55 - 66
Published on: Mar 27, 2018
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2018 M. M. T. Punchibandara, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.