Customer based brand equity for empowering Sri Lanka as a tourism destination: with special reference to tea tourism
By: K. C. Koththagoda and S. C. Thushara
Open Access
|Nov 2016DOI: https://doi.org/10.4038/kjm.v5i1.7507 | Journal eISSN: 2448-9298
Language: English
Page range: 81 - 95
Published on: Nov 11, 2016
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2016 K. C. Koththagoda, S. C. Thushara, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons License.