Impact of brand personality determinants towards purchasing intention: a study on branded umbrella products in Sri Lanka
By: Mohamed Riyas and H. M. R. P. Herath
Open Access
|Nov 2016DOI: https://doi.org/10.4038/kjm.v5i1.7505 | Journal eISSN: 2448-9298
Language: English
Page range: 47 - 57
Published on: Nov 11, 2016
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2016 Mohamed Riyas, H. M. R. P. Herath, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons License.