Relationship between consumer acquisition efforts and consumer loyalty
By: Jagwinder Singh and Shivani Saini
Open Access
|Nov 2016Authors
Jagwinder Singh
Dr. B. R. Ambedkar National Institute of Technology, Jalandhar
Shivani Saini
Dr. B. R. Ambedkar National Institute of Technology, Jalandhar
DOI: https://doi.org/10.4038/kjm.v5i1.7503 | Journal eISSN: 2448-9298
Language: English
Page range: 1 - 31
Published on: Nov 11, 2016
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2016 Jagwinder Singh, Shivani Saini, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons License.