Role of Evangelism Marketing: Paradigm towards Brand Loyalty and Consumer Buying Behavior for Sri Lankan Tea Brands
By: S. A. C. Shehani and P. I. N. Fernando
Authors
DOI: https://doi.org/10.4038/kjm.v14i3.7841 | Journal eISSN: 2448-9298
Language: English
Page range: 1 - 13
Published on: Dec 31, 2025
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2025 S. A. C. Shehani, P. I. N. Fernando, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.