Country-of-Origin and Consumer Purchase Intention in the Sri Lankan Smartphone Market: The Mediating Roles of Brand Image and Attitude Toward the Brand (Western Province)
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DOI: https://doi.org/10.4038/kjm.v14i2.7882 | Journal eISSN: 2448-9298
Language: English
Page range: 77 - 93
Published on: Nov 19, 2025
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
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© 2025 W. M. H. P. Bandara, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.