Impact of Consumer Ethnocentrism on Purchase Intention for Imported Goods of University Students of Sri Lanka: The Role of Brand Sensitivity and Product Cues
By: T. J. W. Y. Pathirana and S. Weerasekera
DOI: https://doi.org/10.4038/kjm.v14i2.7848 | Journal eISSN: 2448-9298
Language: English
Page range: 19 - 38
Published on: Nov 19, 2025
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2025 T. J. W. Y. Pathirana, S. Weerasekera, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.