Impact of Socialization Agents on Adolescent Consumer Vulnerability with the Moderating Effect of Outlet Density (With reference to Franchised Fast-food industry in Sri Lanka)
By: G. P. K. Nishadi
DOI: https://doi.org/10.4038/kjm.v14i1.7844 | Journal eISSN: 2448-9298
Language: English
Page range: 50 - 70
Published on: Sep 10, 2025
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2025 G. P. K. Nishadi, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.