Influence of Social Media Marketing on Consumer Behavior in the Fast-Food Industry: Special Reference to Colombo, Sri Lanka
DOI: https://doi.org/10.4038/kjm.v13i3.7807 | Journal eISSN: 2448-9298
Language: English
Page range: 138 - 155
Published on: Dec 30, 2024
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 S. J. Francis, U. D. Y. Bimdini, M. Ganeshamoorthy, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.