How Causal Dimensions of Product Harm Crisis Shape Consumer Moral Reputation towards the Crisis Company and Brand Crisis: The Moderating Role of Perceived Societal Damage
By: G. C. Samaraweera and M. G. T. Lakmali
DOI: https://doi.org/10.4038/kjm.v13i1.7745 | Journal eISSN: 2448-9298
Language: English
Page range: 102 - 124
Published on: Apr 30, 2024
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 G. C. Samaraweera, M. G. T. Lakmali, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.