From Clicks to Carts: Exploring the Role of Unboxing YouTube videos in Driving the Smartphone Purchasing intention of Generation Z and Millennials in Sri Lanka
By: H. P. Dilshan and S. S. J. Patabendige
Authors
DOI: https://doi.org/10.4038/kjm.v12i3.7778 | Journal eISSN: 2448-9298
Language: English
Page range: 137 - 155
Published on: Dec 30, 2023
Published by: Faculty of Commerce and Management Studies University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2023 H. P. Dilshan, S. S. J. Patabendige, published by Faculty of Commerce and Management Studies University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.