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Application of Marketing Mix Elements to Improve Customer Satisfaction of Main Library, University of Colombo Cover

Application of Marketing Mix Elements to Improve Customer Satisfaction of Main Library, University of Colombo

Journal of the University Librarians Association of Sri Lanka
Volume 22 (2019): Issue 2
By:   
Open Access
|Aug 2019
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DOI: https://doi.org/10.4038/jula.v22i2.7940 | Journal eISSN: 2579-2253
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Language: English
Page range: 102 - 118
Published on: Aug 28, 2019
Published by: University Librarians Association of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
Library user satisfaction,
Place,
Price,
Product,
Promotion

© 2019 S. S. Johoran, published by University Librarians Association of Sri Lanka
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.

Volume 22 (2019): Issue 2
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