Determinants, Motivators and Barriers for Utilitarian Cycling in Starter Cities: Case of Battaramulla, Sri Lanka

In the 1960s, a counter-cultural movement promoting utilitarian bicycle usage emerged in Europe and North America, challenging the dominance of cars, and advocating for sustainable urban mobility. despite the emergence of this movement, many developing cities have low cycling modal share and encounter obstacles in promoting utilitarian cycling. This study delves into workers attitudes toward using bicycles as an alternative mode of transportation. Employing a Binary logistic regression model and incorporating the Relative Importance Index (RII), the research identifies key determinants of utilitarian cycling. The findings highlight significant community willingness (71%) to bike to work, despite perceived barriers. Safety concerns (RII - 0.88) and environmental factors (RII = 0.60), such as rain and heat, emerge as prominent deterrents. Societal perceptions linking cycling to lower social status (vanity) (RII = 0.35), bicycle affordability (RII = 0.35), and work-related factors (RII = 0.48), such as non-cycle-friendly work attire and insufficient office parking safety, play relatively minor roles in discouraging bicycle use. Using the logistic regression model, the study predicts factors influencing the willingness to use bicycles for utilitarian transportation, revealing negative impacts from the absence of cycling infrastructure, motor traffic, rainy weather, and a lack of a cycling community.