Impact of green marketing of eco-friendly products on the green behaviour of a selected group of consumers in Colombo District, Sri Lanka: Evaluating the influence of green products, environmental awareness, and the role of media
By: K. G. Senevirathna and D. Halwathura
Authors
University of Colombo, 94, Kumaratunga Munidasa Mawatha, Colombo 03
D. Halwathura
devan.halwatura@zoology.cmb.ac.lk
University of Colombo, 94, Kumaratunga Munidasa Mawatha, Colombo 03
DOI: https://doi.org/10.4038/josuk.v18i1.8125 | Journal eISSN: 2513-2180
Language: English
Page range: 61 - 72
Published on: May 16, 2025
Published by: Faculty of Science of the University of Kelaniya, Sri Lanka
In partnership with: Paradigm Publishing Services
© 2025 K. G. Senevirathna, D. Halwathura, published by Faculty of Science of the University of Kelaniya, Sri Lanka
This work is licensed under the Creative Commons Attribution 4.0 License.