Moderated Mediation Model of Online Video Advertisements on Impulsive Buying Tendency: Evidence from University Students in Sri Lanka
By: G.P.K. Nishadi
Authors
Department of Marketing. Faculty of Management and Finance, University of Ruhuna
DOI: https://doi.org/10.4038/jmtr1.v7i2.5 | Journal eISSN: 2714-1691
Language: English
Page range: 93 - 111
Published on: Dec 31, 2025
Published by: Uva Wellassa University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2025 G.P.K. Nishadi, published by Uva Wellassa University of Sri Lanka
This work is licensed under the Creative Commons Attribution 4.0 License.