How Digital Marketing Capabilities Drive Performance of SME Sector in Northern Province: Mediation by E-Marketing Orientation and Strategic Agility
Authors
Department of Marketing, Faculty of Management Studies and Commerce, University of Jaffna
DOI: https://doi.org/10.4038/jmtr1.v7i2.4 | Journal eISSN: 2714-1691
Language: English
Page range: 71 - 91
Published on: Dec 31, 2025
Published by: Uva Wellassa University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2025 S. Vaikunthavasan, published by Uva Wellassa University of Sri Lanka
This work is licensed under the Creative Commons Attribution 4.0 License.