The Impact of Advertising Appeal on Customer Purchase Intention Towards Food Supplement Products in Sri Lanka
DOI: https://doi.org/10.4038/jmtr.v8i1.62 | Journal eISSN: 3051-5262
Language: English
Page range: 16 - 25
Published on: Jun 30, 2023
Published by: Faculty of Graduate Studies (FGS), University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2023 R. K. A. D. A. Rajapaksha, W.M.C.B. Wanninayake, published by Faculty of Graduate Studies (FGS), University of Kelaniya
This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 License.