The Impact of Facebook Advertising and eWOM on Brand Awareness and Purchase Intention: Reference to the Fashion Retail Industry in Sri Lanka
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DOI: https://doi.org/10.4038/jmm.v10i2.55 | Journal eISSN: 2792-1255
Language: English
Page range: 51 - 71
Published on: Dec 31, 2023
Published by: Faculty of Management Studies, Rajarata University
In partnership with: Paradigm Publishing Services
© 2023 D. R. P. Upananda, P. M. B. Jayathilake, published by Faculty of Management Studies, Rajarata University
This work is licensed under the Creative Commons Attribution 4.0 License.