Demographic Segmentation in the Travel Market: A CHAID Analysis of Traveler Profiles and Trip Attributes Among Indian Prospective Visitors
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DOI: https://doi.org/10.4038/jmm.v10i2.54 | Journal eISSN: 2792-1255
Language: English
Page range: 37 - 50
Published on: Dec 31, 2023
Published by: Faculty of Management Studies, Rajarata University
In partnership with: Paradigm Publishing Services
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© 2023 D. M. C. Dassanayake, published by Faculty of Management Studies, Rajarata University
This work is licensed under the Creative Commons Attribution 4.0 License.