The Role of Business Communication on the Systematised Operations of Business Ventures: A Comprehensive Review

The exchange of ideas, information, or instructions is a fundamental feature of all organisations. This exchange of information may take place between different sections or departments or externally with other organisations. In the context of business communication, the identification of how this process operates most effectively and what essential elements are involved in the process for the sole purpose of enhancement of business activities and profit-making is vital. Still, most of the companies in the business sector have failed to pay due recognition for communication practices which have resulted in inefficiency in operations. The goal of this review study is to identify areas and highlight and explain the importance of good communication in the management process and business growth. The study is a review of literature that adopts qualitative research methodology and with secondary data. In this paper, the review of literature related to business communication has identified the necessity of maintaining an ideal communication protocol within and outside of the organization. The role of business communication is better understood through the identification of functions of key elements such as sender, business information, receiver, and feedback. Further, the role of communication in the business context is better understood through the identification and adaptation of the ideal type or mixture of types of communication: upward, downward, lateral/horizontal, and external. The study has also identified the enhancement of communication practices with the help of digital ICT technologies.