Celebrities as Vampires in Advertising: Exploration of The Vampire Effect on Advertising Mediated by Source Credibility
By: Chamodi Pathirana and Imali Fernando
Open Access
|Apr 2024DOI: https://doi.org/10.4038/jm.v19i1.7653 | Journal eISSN: 1391-8230
Language: English
Page range: 1 - 18
Published on: Apr 1, 2024
Published by: South Eastern University of Sri Lanka
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 Chamodi Pathirana, Imali Fernando, published by South Eastern University of Sri Lanka
This work is licensed under the Creative Commons License.