Stimuli Behind Consumers’ Inclination Toward Luxury Brands: A Case Study of Youth Consumers in Colombo, Sri Lanka
By: M. Perera, A. Dilshan and D. M. N. N. Kumarasinghe
Authors
Management & Science University, University Drive, Off Persiaran Olahraga, 40100 Shah Alam, Selangor
National Institute of Business Management, Colombo
DOI: https://doi.org/10.4038/jdrra.v2i1.26 | Journal eISSN: 3030-7015
Language: English
Page range: 44 - 57
Published on: Dec 30, 2024
Published by: The Library, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 M. Perera, A. Dilshan, D. M. N. N. Kumarasinghe, published by The Library, University of Kelaniya
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.