Credibility Counts: The Impact of Social Media Influencers on Healthy and Nutritious Food Purchase Intention in Sri Lanka
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DOI: https://doi.org/10.4038/jbt.v9i1.155 | Journal eISSN: 2738-2028
Language: English
Page range: 29 - 51
Published on: Jan 27, 2025
Published by: Department of Commerce and Financial Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
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© 2025 H. M. T. S. Herath, W. A. D. N. Wanigasuriya, published by Department of Commerce and Financial Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.