Integrating Agility and Digital Capabilities: A New Paradigm for Competitive Supply Chain Performance in the Apparel Sector

The contemporary supply chain management landscape is marked by increasing complexity and uncertainty, sparking discussions among practitioners. A central theme in these discussions is the pivotal role of agility in future supply chains, offering substantial competitive advantages. This pa-per focuses on the relationship between agility, digitalisation, and supply chain performance, em-phasising the apparel industry. Through an extensive literature review, it sheds light on the dynamic interplay between competitive supply chain performance and the integration of digital technologies and agile practices. The study highlights the significance of recognising and effectively addressing the challenges and opportunities arising from these technological advancements and capabilities. Furthermore, the paper introduces a novel theoretical model that conceptualises how supply chain performance and agility interact. By synthesising the literature on agility, digitalisation, and compet-itive performance, this research provides valuable insights for apparel industry professionals, assist-ing in strategic supply chain planning. Additionally, it establishes a theoretical framework for re-searchers to anticipate the evolving role of digital technologies in supply chain management.