The Impact of Corporate Social Responsibility Initiatives of Multina-tional Enterprises on Consumer Purchase Intentions and the Influence of Consumer Ethnocentrism
By: Hasitha Boyagoda and Sandun Weerasekera
Authors
DOI: https://doi.org/10.4038/jbt.v8i2.123 | Journal eISSN: 2738-2028
Language: English
Page range: 42 - 64
Published on: Jul 29, 2024
Published by: Department of Commerce and Financial Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2024 Hasitha Boyagoda, Sandun Weerasekera, published by Department of Commerce and Financial Management, University of Kelaniya
This work is licensed under the Creative Commons Attribution 4.0 License.