Social Media Involvement of Consumers and Brand Usage Intent: A Review on Theory of Co-Creation
Open Access
|Oct 2022DOI: https://doi.org/10.4038/jbt.v6i2.90 | Journal eISSN: 2738-2028
Language: English
Page range: 84 - 94
Published on: Oct 27, 2022
Published by: Department of Commerce and Financial Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2022 D. M. I. A. Gunarathne, D. M. R. Dissanayake, published by Department of Commerce and Financial Management, University of Kelaniya
This work is licensed under the Creative Commons License.