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The Impact of Corporate Brand Identity on Employee Satisfaction: Application of Coleman’s model in Sri Lankan Banking Sector Cover

The Impact of Corporate Brand Identity on Employee Satisfaction: Application of Coleman’s model in Sri Lankan Banking Sector

Open Access
|Aug 2021

Authors

H. K. M. N. Perera

methmaperera123@gmail.com

Jaykay Marketing Services (Pvt) Ltd, Colombo

M. R. K. N. Yatigammana

jbt@kln.ac.lk

University of Kelaniya
DOI: https://doi.org/10.4038/jbt.v5i2.31 | Journal eISSN: 2738-2028
Language: English
Page range: 29 - 38
Published on: Aug 11, 2021
Published by: Department of Commerce and Financial Management, University of Kelaniya
In partnership with: Paradigm Publishing Services

© 2021 H. K. M. N. Perera, M. R. K. N. Yatigammana, published by Department of Commerce and Financial Management, University of Kelaniya
This work is licensed under the Creative Commons License.