Review on Brand Citizenship Behavior and Importance of Employees in Brand Strategy
By: A.P. Medis
Open Access
|Jan 2021Authors
DOI: https://doi.org/10.4038/jbt.v5i1.28 | Journal eISSN: 2738-2028
Language: English
Page range: 67 - 74
Published on: Jan 31, 2021
Published by: Department of Commerce and Financial Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2021 A.P. Medis, published by Department of Commerce and Financial Management, University of Kelaniya
This work is licensed under the Creative Commons License.