The Moderating Effect of Personal Cultural Orientation on Brand Association and Conspicuous Consumptions: A Study in the Context of Luxury Fashion Brand Market in Sri Lanka
Open Access
|Jan 2021DOI: https://doi.org/10.4038/jbt.v5i1.27 | Journal eISSN: 2738-2028
Language: English
Page range: 48 - 66
Published on: Jan 31, 2021
Published by: Department of Commerce and Financial Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
Keywords:
© 2021 A.A.D.C. Perera, S.M.A.K. Samarakoon, W.M.C.B. Wanninayake, published by Department of Commerce and Financial Management, University of Kelaniya
This work is licensed under the Creative Commons License.