The Impact of YouTube Advertisement Value on Purchase Intention of YouTube Users in Western Province, Sri Lanka
Open Access
|Dec 2021DOI: https://doi.org/10.4038/jbt.v5i0.54 | Journal eISSN: 2738-2028
Language: English
Page range: 69 - 85
Published on: Dec 31, 2021
Published by: Department of Commerce and Financial Management, University of Kelaniya
In partnership with: Paradigm Publishing Services
© 2021 S. W. P. Paramitha, M. R. K. N. Yatigammana, K. L. N. K. Gunathunge, published by Department of Commerce and Financial Management, University of Kelaniya
This work is licensed under the Creative Commons License.