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The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation Cover

The Role of Social Commerce on Consumer Decisions: A Theoretical Foundation

Open Access
|Jul 2017

Authors

H. A. H. Hettiarachchi

harshaka@kln.ac.lk

University of Kelaniya

C. N. Wickramasinghe

nalakacw1@yahoo.com

University of Kelaniya

S. Ranathunga

surangikar@uom.lk

University of Moratuwa
DOI: https://doi.org/10.4038/jbt.v1i2.78 | Journal eISSN: 2738-2028
Language: English
Page range: 120 - 139
Published on: Jul 30, 2017
Published by: Department of Commerce and Financial Management, University of Kelaniya
In partnership with: Paradigm Publishing Services

© 2017 H. A. H. Hettiarachchi, C. N. Wickramasinghe, S. Ranathunga, published by Department of Commerce and Financial Management, University of Kelaniya
This work is licensed under the Creative Commons License.