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e-CRM application of micro, small and medium enterprises in Sri Lanka: mixed method Cover

e-CRM application of micro, small and medium enterprises in Sri Lanka: mixed method

Journal of Business Studies

Volume 9 (2022): Issue 2

By: V. Sathana

Open Access

|Dec 2022

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DOI: https://doi.org/10.4038/jbs.v9i2.88 | Journal eISSN: 2362-0269

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Language: English

Page range: 65 - 82

Published on: Dec 31, 2022

Published by: Faculty of Management Studies and Commerce, University of Jaffna

In partnership with: Paradigm Publishing Services

Keywords:

E-CRM in marketing,

E-CRM implementation,

Strategic integration,

Technology-based CRM

© 2022 V. Sathana, published by Faculty of Management Studies and Commerce, University of Jaffna
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 9 (2022): Issue 2

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