The effect of design cues on purchase intention in fashion retailing: the moderating effect of social cues and gender differences
By: P. K. C. Dinesha
DOI: https://doi.org/10.4038/jbs.v9i1.84 | Journal eISSN: 2362-0269
Language: English
Page range: 31 - 45
Published on: Jun 30, 2022
Published by: Faculty of Management Studies and Commerce, University of Jaffna
In partnership with: Paradigm Publishing Services
Keywords:
© 2022 P. K. C. Dinesha, published by Faculty of Management Studies and Commerce, University of Jaffna
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.