Does premium price mediate the consumer awareness and green purchase intention? A consumer study based on organic food, Western Province - Sri Lanka
Authors
I. V. M. N. Premadasa
DOI: https://doi.org/10.4038/jbs.v8i1.75 | Journal eISSN: 2362-0269
Language: English
Page range: 73 - 97
Published on: Sep 22, 2022
Published by: Faculty of Management Studies and Commerce, University of Jaffna
In partnership with: Paradigm Publishing Services
© 2022 I. V. M. N. Premadasa, P. I. N. Fernando, published by Faculty of Management Studies and Commerce, University of Jaffna
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.