Factors affecting consumer acceptance towards omnichannel approach with reference to supermarket sector
DOI: https://doi.org/10.4038/jbs.v8i0.68 | Journal eISSN: 2362-0269
Language: English
Page range: 81 - 104
Published on: Dec 15, 2021
Published by: Faculty of Management Studies and Commerce, University of Jaffna
In partnership with: Paradigm Publishing Services
Keywords:
© 2021 H. Y. D. Peiris, V. G. P. Lakshika, R. M. K. S. Rasanjalee, published by Faculty of Management Studies and Commerce, University of Jaffna
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.