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The study on brand loyalty and repeat purchase intention of the shampoo market in Colombo Cover

The study on brand loyalty and repeat purchase intention of the shampoo market in Colombo

Open Access
|Jun 2020

Authors

N. A. Jayasuriya

nisha.j@sliit.lk

SLIIT, Malabe

N. Kodippili

editorjbs@gmail.com

SLIIT, Malabe

K. M. Perera

editorjbs@gmail.com

SLIIT, Malabe

L. Priyadarshani

editorjbs@gmail.com

SLIIT, Malabe

B. D. Wijesekera

editorjbs@gmail.com

SLIIT, Malabe
DOI: https://doi.org/10.4038/jbs.v7i1.57 | Journal eISSN: 2362-0269
Language: English
Page range: 149 - 162
Published on: Jun 30, 2020
Published by: Faculty of Management Studies and Commerce, University of Jaffna
In partnership with: Paradigm Publishing Services

© 2020 N. A. Jayasuriya, N. Kodippili, K. M. Perera, L. Priyadarshani, B. D. Wijesekera, published by Faculty of Management Studies and Commerce, University of Jaffna
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.